I’ve been a Senior Art Director for many years. As a creative person, I find myself naturally inquisitive and love to delve deep into a brand rather than scratching the surface. Discovering and learning about a brands history, asking the right questions and doing the research enables me to ultimately bring their unique brand story to life. Once armed with knowledge, I then have the ability to create positive and engaging content.

I’m a multidisciplinary creative with a Bachelor of Arts Degree in Graphic Design and 27 years of experience in the advertising industry, I can see a project through from concept to finished art. I have extensive experience working cohesively with Marketing Managers and Account Managers, along with leading and managing a team of creatives and designers. I have a wealth of retail knowledge including concept development, art direction, strategy, design, production, video editing and copywriting for all media channels. I have worked on a variety of campaigns and new business pitches.

I have worked in Australia and London for agencies such as M&C Saatchi, Moon Communications, BMF, ACP Magazines, RPM3, Freemans, Singleton Ogilvy & Mather, Badjar Ogilvy and Studio Woo. 

Industry experience and major brands include: Sheridan, Queen Victoria Building, Sheike, Mirvac, Swarovski Crystal, Portmans. Westfield, David Jones, Myer, Target, Sunglass Hut, Allders, Williams and Mathers Shoes, Ezibuy, Aldi, Cosmopolitan and Cleo Magazine, Vogue Eyewear and Freemans,

I’m hands on and proficient in Adobe design programs, Wordpress and social media platforms, I have photo and video shoot experience, liaising with top photographers, videographers, hair & make-up artists, stylists, location and talent scouting. I can complete a project from start to finish.

I believe that creativity, tone of voice and the visual language of a well planned campaign can ultimately guide its success. I care about creative solutions and outcomes. I have a passion for helping and seeing businesses grow by telling their unique story.